Author Archives: pureasia

About pureasia

A fashion buyer with a passion for interior design and travel.

Ransoms, rickshaws and recognition…

MAY 2018 Fresh out of an amazing double win at the Brand and Lifestyle Licensing Awards (B&LLA’s) in April, we are head down in preparation for our next round of overseas supplier visits. The win was for our innovative collaboration … Continue reading

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Dedication, diligence and determination………

As is frequently the case when we are planning and undertaking these mammoth buying trips, things do not go according to plan! This time we are a team of 12 buyers, designers and technologists, not necessarily all arriving and leaving … Continue reading

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Hold on tight, it’s going to be a rollercoaster of a ride………

I cannot quite believe it’s been a year since I last posted this blog; the trip I was about to embark on did not go according to plan!!!!!! After a 6.30am departure to Gatwick airport and what should have been … Continue reading

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Even before leaving the ground…….

The last few weeks have seen us in a frenzy of inspirational shopping trips and the start of the planning process for Autumn/Winter 2016, with various members of the team heading for Antwerp, Copenhagen and New York, as well as … Continue reading

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Eat, sleep, work, repeat……..

Arriving in the murky, wet greyness of a hot and steamy Sunday evening in Dhaka, my senses are as usual, assaulted by the sights, sounds and smells of a very different culture from the London I left behind. Having negotiated … Continue reading

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Creating awareness………

The past few weeks have seen a great many changes, and some real ups and downs, from the excitement of appearing in the Sunday Times Top 100 Companies, to significant changes in senior management and a rollercoaster of emotion, a … Continue reading

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New experiences!

Well, that was one hell of a trip! It started with an early¬†morning departure from Heathrow, travelling with three of my colleagues, first destination Bangalore, India, where none of them had ever been before. This was going to be something … Continue reading

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